Investors become an inevitable necessity for strengthening any new startup effectively. They are the pillars that help in building a business, yet it is one of the most difficult jobs to convince a potential investor that his investment would be fruitful. Here points to keep in mind while persuading your future investors;

• Proper presentation of the startup idea, the USP of the venture and the idea behind it.

• Equity ownership and fixed commission returns to investors, so as to minimize the risk of investor as far as possible.

• Innovation and creativity at delivering new ideas is always appreciated and have a better scope of earning high returns from market and hence such startups are given a priority for investment.

• Total addressable market is a huge concern for any investor. One startup has to prove that they can capture a certain percentage of market through their idea or else it shows the lack of execution ability in the venture which is not looked nicely by the investors.

• Lastly, it is also essential to maintain transparency and share the right future scope with the investors. They cannot invest until they are sure of their investment which is only possible if nothing is kept in dark from them.